Look "internally" for your BEST buyers. "New" [never bought] prospects do not know YOU - don't TRUST you, yet. You have work to do BEFORE you can expect to covert prospects into clients/customers. Begin by showing genuine interest in THEM and their concerns, challenges, interests.
The "BUCK" Stops on the Boss' Desk. A BUCK ain't much these days - but watch out when it hits the fan or lands on YOUR desk without an answer from the troops. Maybe we have missed the point and need to step back and regroup.
Truth is.... it does not matter who is looking. If someone is looking it's OK. If NOT, then that should also be OK with you. How can it be both ways? It's who YOU are that makes the big difference in what you say or in what you do.
First thought! YOU are probably way ahead of us. Your
business is diversified. Your portfolio (stocks) have
been carefully and deliberately diversified too. Other
pitfalls are lurking in the background for easy plucking.
Drive down the street to your favorite fast-food "eatery" and it's an act of faith. You'll encounter road-rage or a huge case of indigestion. One or the other is a given. Do it anyway!
Entrepreneurs ~ business owners ~ figure it out.... PEOPLE are the KEY to building a successful business. My prayer is that YOU will miss the hard 'lessons learned' about 'staffing' your business. It's very expensive to get your education in the [School-[of]-Hard-Knocks!].
Today, are you on target with your business plans? Do you sometimes wonder what you're going to do today? Tomorrow? Next week? Most of us do ~ so don't let that be a stumbling block to your success.
Who are YOU? Why should I spend my valuable time listening to your "pitch"? What's in IT for me? Always remember WIIFM is a key question from any prospect or client. Forever! All of us ask the same WIIFM (what's in it for me!)
Most of us did it in 2004 and before.... as far back as we can remember. Maybe this is the year you refused to do it ever again. Challenge is...... you should do it even if you fail somewhere along the way.
Yes, You know and your Mother knows, too! However, the rest of the world has to be informed. Someone has to spill the beans. Let the world know that YOU are holding the "goods".
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